JIWI connects the isolated world of the Peruvian Amazon to a global audience. It supports local communities, stimulates the workshop of CiteIndigena and aspires to protect the forest on a long term.
JIWI means wood and forest in the native Shipibo-Conibo language. The project is fruit of Sep Verboom’s stay in the Peruvian Amazon, where the designer collaborated with AIDER and Flemish NGO Bos+ on the theme of certified wood. Raising awareness is crucial concern, both in Peru and all around the world.
We learned the national market consumes 80% of all harvested Peruvian wood, as a result JIWI focuses on the local markets behaviour. Designing for a local market is challenging as it requires local knowledge and insights.
We investigated the necessary information to be able to define an objects impact. The result was four informative categories we defined as ingredients: WHERE? WHAT? HOW? WHO?
The final outcome is a first collection of objects designed on and for the local market, alongside a publication with a global aim. Each implements one of the “ingredients” to visualize and communicate the important values of sustainable wood management. Allowing our target groups to get in touch with the background and impact of the object in a playful and subtle way.