Elien Haentjens / Artesol / MADE
Caro Barro is the result of a close collaboration with the Brazilian organisation Artesol. Elien Haentjens invited Livable, to live and work with the artisans for one month. The results were presented during MADE mercado de arte design during the Design week 2016 in Sao Paulo.
As a freelance journalist Elien Haentjens (*1983, lives and works in Brussels) specializes since 2006 in the fields of design and art. Doing so, she further develops the expertise she gained during her studies Art History at KU Leuven. The exhibitions she has been curating around Belgian design in Brazil since 2013 are also in line with this. While she selected and showed finished pieces at first, she decided to intensify the Belgian-Brazilian dialogue by inviting Belgian designers to work with Brazilian artisans. Through design and art she wants to make people confident enough to open up for the other. This way she wants to stimulate the global dialogue, and at the same time ensure that people don’t lose their own identity and local culture.
This incentive resulted in two projects, Caro Barro and Joias. Based on these experiences Elien Haentjens develops a design label with the broader aim to preserve and respect artisanal knowledge. At the same time she wants to challenge it and push its boundaries by stimulating the cocreation with designers. Social engagement, the use of sustainable materials and the choice for a radically contemporary design are hereby crucial. The intercultural human dialogue gives the objects their emotional power.
In 2016 Elien Haentjens invited Livable founder Sep Verboom as the first designer to join her new concept. As they both liked the cooperation, she invited him another time in 2017, this time together with designers Linde Freya and Laura Caroen. To realise both projects Elien Haentjens worked closely together with two Brazilian partners.
Artesol, a non-governmental organisation established in 1998, with the purpose of supporting the safeguard and development of traditional arts and crafts in Brazilian localities. Thanks to their extensive network the artisans of both communities, Coqueiro Campo in 2016 and Santa Isabel in 2017, opened their doors for the Belgian-Brazilian cooperation.
MADE - Mercado Arte Design, the internationally renowned fair for collectible design in Latin America. Since the very first edition in 2013, idealizer Waldick Jatobá warmly welcomed the exhibitions about Belgian design. As Waldick Jatobá – in close cooperation with curator Bruno Simões - wants MADE to be a platform to see, discuss and learn about the best of global design, he also invites designers from around the world – including Belgium - to talk about their work. Since the fifth edition in the summer of 2017 MADE takes place at one of the most prestigious locations of São Paulo: the pavilion Oscar Niemeyer has built to host the famous art biennial.